Discuss the below:
Summary of Case:Using concepts related to external competitiveness, students are expected to provide pay recommendations for a marketing manager's position in a new start-up, specialty software company based in Laramie, Wyoming.
Learning Objective
Apply appropriate pay concepts to determine the pay for a managerial position.
1. What policy regarding external competitiveness would you advise? List the options and the pros and cons of each policy option. Offer the rationale for your recommendation.
2. What forms of pay and in what percentages would you recommend? Again, offer your rationales.
3. Consider the theories and research . Which ones did you use to support your recommendation?
4. List three pieces of additional information you would like to have to refine your recommendation. Explain how this information would help you.
5. Finally, would you physically locate all the actual software development in Laramie? What, if any, other options would you consider?