Discuss phase of marketing research for dunkin donuts, Marketing Management

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Discuss phase of marketing research for dunkin donuts

Problem: The first phase of marketing research for Dunkin' Donuts was to learn about when people wanted to eat, what proteins and bakery items they preferred, and what prices they wanted to pay. What marketing research techniques could have been used to learn these things?

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Marketing Management: Discuss phase of marketing research for dunkin donuts

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