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Discuss pfizer general philosophy on pricing

Question 1. Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization.

Question 2. An assessment of the various pricing strategies considered for their overactive bladder product Detrol LA.

Question 3. The pricing strategy selected, and the rationale behind why it was chosen.

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Marketing Management: Discuss pfizer general philosophy on pricing

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Marketing Management: Discuss pfizer general philosophy on pricing

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