Discuss outcomes or consequences for marketing


Problem

What about Globalization? Join the Debate!

Since the 1980s, increasing globalization has motivated connections and exchanges among world economies, cultures, political and educational systems, and technologies. But today there appear to be signs that globalization has failed or is failing. Consider forces today working for and against globalization: competitive business & economic forces; cultural & demographic forces; nationalist & political forces, technology & education forces.

Choose Agree or Disagree

Globalization is in decline. Make your argument, beginning with at least one of the forces indicated above. Define globalization Discuss outcomes or consequences for marketing, using two products, services, or ideas as examples. Be specific! Use and cite relevant research from at least one credible Web or other relevant resource.

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Marketing Management: Discuss outcomes or consequences for marketing
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