Assignment task: The American Humane Society has noticed that most donations come from patrons aged 40 and up. As part of an organization-wide campaign to increase donations among Americans aged 18-40 over the next 6 months, the Society has hired you to run its Instagram account.
Set a 6-month Instagram SMART goal that addresses the organization's objective, and describe two tactics you'd use to address that goal. Make sure you review SMART goals, business objectives and tactics. This is a critical concept that is directly applicable to your final project.