Review chapter Negative News and Crisis Communication and discuss the below:
Discussion Topic : Announcing Bad News
E-book presents five scenarios in which major bad news must be announced. Select two of the five scenarios below and write an appropriate announcement about each.
1. A community disaster such as illness (e.g., a swine flu epidemic), earthquake, wildfire, plane crash, or a terrorism incident
2. An on-the-job accident with injuries or even death
3. A product defect resulting in injuries, illness, or even death to consumers
4. An unsuccessful product test (e.g., a new software system that isn't going to be ready for launch as planned)
5. A company merger that may result in reductions in force or layoffs
What to Avoid and What to Include in a Bad News Message
Create two substantive paragraphs on what to avoid in a negative message and what to maintain.
Discussion Topic : Bad News Press Release and Follow-Up Q&As
Create a press statement in response to the scenario you chose. Write out five questions you are likely to be asked by the press who are present at the press conference