Assignment task: New Disney cruise ship to set sail from Singapore from 2025
From 2025, a new cruise ship featuring Disney princesses and Marvel superheroes will call Singapore home, as part of a five-year collaboration between the Singapore Tourism Board (STB) and Disney Cruise Line.
The 208,000-gross-tonne vessel is expected to be the largest cruise ship calling here, as well as the largest ship in Disney's fleet.
Mr Josh D'Amaro, the chairman of Disney Parks, Experiences and Products, said: "We are incredibly excited to make Singapore the home port to our seventh-launched ship, which will sail from here year-round starting in 2025."
The ship, which is yet to be named, is estimated to be able to carry 6,000 passengers and 2,300 crew members. When launched, it is expected to feature attractions such as themed restaurants and interactive theatre shows. It has the potential to add "millions of local and foreign cruise passengers" over the five-year period, including fly-cruise passengers arriving in Singapore by air.
As part of sustainability efforts, the vessel will run on green methanol, a low-emission fuel. The ship is expected to call at the Marina Bay Cruise Centre, which is one of Asia's largest cruise terminals.
The partnership with Disney Cruise Line is expected to provide a sizeable boost to the cruise sector's contribution to tourism receipts and the country's GDP, he said, without providing a figure.
Adapted for academic use from The Straits Times 30Mar2023, Page A4
1. Describe the entities that are marketed, based on the excerpt. (Refer to Chapter 1 in the prescribed textbook)
Please research on other Disney cruise ships to gain a broader understanding of the offerings of such vessels. In your submission, include screenshots, images, or links as evidence to support your descriptions.
2. Discuss any two (2) social and one personal factor play in influencing a consumer's decision to book a Disney cruise holiday. (Refer to Chapter 3 in the prescribed textbook)
Please include visual evidence such as screenshots from online sources, consumer reviews and social media posts to support your points.
3. Summarise any three (3) strategies that Disney Cruise Line could use to manage customer relationships. Present sound examples in your summary to support each strategy. (Refer to Chapter 19 in the prescribed textbook)