Discuss more in-depth the global marketing efforts of the


Project

The main theme for my group is Geopoliitcal Framework

There is two members in my group, therefore just divide this main theme into two topics as determined by the breadth of the theme

You will then divide this main theme into several topics as determined by the breadth of the theme (a good place to start would be looking at the key concepts that are covered throughout the chapters in our textbook, though you will need to go beyond this). As a group, you will collectively research our coverage of this theme (and related topics) in the course materials in order to craft a coherent and informative group Wiki (i.e. a Wikipedia-style article). Each group must compare these dynamics across at least 3 geographical regions in their Wiki (*Note: do not simply compare three individual countries).

Do not simply rephrase and regurgitate what is stated in the book -- and of course, do not under any circumstances copy and paste the text. You need to process the information, synthesize it, and use your own words and voice to teach your classmates about this particular topic. It may be helpful for you to start out with an outline as a group, assign certain topics/sections to each member, and then add flesh to the outline as you dig a little deeper into the readings.

A brief discussion of how this might work:

Your group was assigned the fictional theme of "World Sports," which you then divided into three main subtopics: World Sports and Globalization, World Sports and Gender, and World Sports and Culture based on how the theme of "World Sports" has been discussed throughout the chapters in your textbook. Your classmate, John, agrees to cover World Sports and Globalization. He would then scour the textbook for any mention of sports and globalization, business, marketing, media, and other relevant dynamics that are brought up throughout the text -- starting perhaps with the Subject Index (in the back), Table of Contents, etc. Now John's job is to gather this information, process it, and begin writing a coherent entry for your Wiki page that deals with the topic of Sports and Globalization in general terms as a process occurring around the world. However, don't forget: each group needs to work in specific details and examples comparing dynamics related to their main theme across at least 3 regions; so, after discussing the topic generally, John might next discuss more in-depth the global marketing efforts of the U.S.-based NBA and how it has increased the popularity of basketball dramatically in Europe and East Asia.

Below is Sample:

A brief illustration of what this might look:

Wiki Project Group 6 Theme: World Sports

I. World Sports and Globalization

Like many social and economic facets of life, sports have also been impacted dramatically by globalization. While there are still several sports that are popular in particular regions -- like gridiron ("American)" football in North America -- there are also many sports that can be considered "world sports" by virtue of the fact that they are played and watched by millions across the globe. Soccer (or "football") is perhaps the best example of a truly global sport, as it is enjoyed by billions on nearly every corner of the globe. International bodies govern the sport under the umbrella of FIFA, which hosts what is perhaps the most watched sporting even in the world every four years: the World Cup. Even regional club teams have become global "brands" due to the widespread use of internet and satellite technology allowing fans to cheer on teams like Manchester United from London to South Africa. Soccer is considered a national past-time throughout the globe.

In Latin America, soccer is followed almost religiously by fans, and some of the world's best players hail from this region. During the World Cup, South American teams such as Argentina and Brazil are regulars in the final rounds of the tournament, while Latin American players such as Lionel Messi have become household names throughout the world.

In Europe, the dynamics are very similar, as soccer is widely considered the most popular sport across the continent. Many of the world's most prestigious club teams are located in Europe; teams such as Bayern Munich (Germany), Manchester United (UK), Barcelona (Spain), Paris Saint-Germain (France), and Juventus (Italy) regularly make the European-wide tournament called the UEFA Champions League, with fans watching their matches across the globe.

While soccer is undoubtedly a global sport beloved in every country, it has not yet reached these same feverish levels of devotion in North America, though the sport is growing by leaps and bounds in this region. Since the United States hosted the men's World Cup tournament in 1994, the US has formed its own professional soccer league (the MLS) which has quickly become a popular and profitable league and is now drawing players from outside of the region. The US has also most recently hosted the 2016 Copa America, featuring teams from Latin America, the Caribbean, South America, and North America. While the men's national teams in the region have not yet reached the same levels of success as their European and Latin American counterparts, the US and Canadian Women's national teams have each reached the pinnacle of the sport, earning championship berths in multiple World Cup finals. Thanks in part to access to an increasingly global pool of talent and North Americans' access to globalized media, soccer is one of the fastest growing sports on the continent.

Basketball, once a predominantly American sport, has also seen its fan base and player pools grow significantly beyond North America in the past few decades, thanks in part to concerted efforts on the part of the NBA to market the sport to Europe and Latin America...... [Sample text about this topic in Latin America, Europe, and North America]

II. World Sports and Gender

Other student's work

III. World Sports and Culture.

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