Assignment:
Prepare a 350-450 words count for McDonald's restaurant adding healthy and organic (all natural) foods to McDonald's menu, include foods that appeals to children as well.
Thinking on the line of new marketing of healthier foods products to kids. The idea is for McDonalds restaurant to add health foods more of all natural quality foods that appeals to kids and their parents who would love to have healthy options that their kids would be happy to eat
Keep in mind the global warming- climate change. Address any gaps between current strengths, weakness, opportunity, threats and trends.
What are the advantages of the new foods? What are their competitive advantages?
What should be avoided? What are your competitive weaknesses? And what are you financial weaknesses?
What are the Opportunities involve both internal and external for the development of the new food line. What opportunities will arise from the change to the menu or business?
Threats: what possible obstacles will McDonald face as a result of the changes?
Trends: Is consumer spending increasing or decreasing in your industry?
Please add at least two references.