Discuss marketing mix for managing the customer interface, Marketing Management

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Discuss marketing mix for managing the customer interface

Problem: One of the underlying frameworks for the text is the extended services marketing mix for managing the customer interface. Discuss, with real-life examples, why each of the three new mix elements (process, people, and physical evidence) is included. How might each of these communicate with or help to satisfy an organization's customers?

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Marketing Management: Discuss marketing mix for managing the customer interface

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