Discuss-marketing and sales strategy


Assignment:

Tasks:

Make a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.

The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 12-15 slides.

The business plan for this initiative should include the following:

• Cover page

• Table of contents

• Executive summary: The executive summary should not be more than two pages and should include the following information:

o Name of the venture

o Business idea

o Target market

o Type of organization

o Marketing and sales strategy

o Key success factors

o Short-and long-term business goals

o Management skills and resources

o Ownership

o Sources and uses of funds

o Summary of the financial projections

• Mission, vision, and culture

• Company description

• Opportunity or feasibility analysis

• Marketing strategy and plan

• Simplified financial analysis and projections

• Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:

• Executive summary

• Mission, vision, and culture

• Company description

• Opportunity or feasibility analysis

• Marketing strategy and plan

• Simplified financial analysis and projections

• Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan

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Marketing Management: Discuss-marketing and sales strategy
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