Assignent: Marketing Conference Mission
MARKETING CONFERENCE As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Marketing Strategy. The first three components you will discuss are your Mission Statement, Objectives and Product/Services features.
1. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). NOTE: The overview will be used for each discussion and Project
2. State the features of your product. Show how it's innovative and different. Discuss legal and ethical implications that could affect the marketing process.
3. Create a Mission Statement.
4. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
o Marketing objectives include goals for sales, profits, market share (as examples) o Objectives need to be quantifiable. Use the SMART acronym-simple, measurable, achievable, relevant, and time-specific-in formulating your objectives. An objective with a 100% goal is not acceptable.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.