Homework: Movieflix
You will select one of the following business problems for your project:
1. Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market.
2. Shortage of talented employees due to people finding employment overseas.
3. Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead.
4. Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash.
5. Increased competition in the marketplace.
6. Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers.
7. Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals.
8. Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks.
9. Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business
Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.
To begin your homework you will need to select one of the business problems described in the "Capstone Project Introduction" page of Module 01. You will complete this homework in 2 parts. To complete your homework, you will need to do the following:
Part A
Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.
In 2 to 3 pages, describe the problem that you've selected:
a) What is the problem?
b) Why is it a problem for businesses?
c) Why does this problem exist or what causes it?
d) What are some of the consequences if the problem goes unsolved?
e) Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
f) Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.
Part B
Now that you've shown MovieFlix that you've adequately researched their issue it's time to write them a formal business letter to discuss next steps.
a) Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting." Also, include an APA formatted title page
b) Your business letter needs to be a minimum of 2 pages in length and must include the following:
c) Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
d) Discuss latest developments surrounding the issue.
e) Describe what the first steps will be in helping them to resolve their issue. Explain why it's important that these be the first steps and what your role will be in helping them to implement these first steps.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.