Problem: Post five annotated bibliographies related to the research topic: CURRENT TOPICS IN B2B MARKETING.
Posting format example below.
(Example)
De Jong, A., De Ruyter, K., Keeling, D. I., Polyakova, A., & Ringberg, T. (2021). Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda. Industrial Marketing Management,93, 1-9.
This is a reliable written source of industrial marketing management by the experts in marketing. It mainly focuses on the growth of B2B service marketing. The article concentrates on the issues of relation between practice and theory in the digital age. A research agenda that spotlights five transforming trends in B2B services is featured in this paper. Examples include gamification, personalization, mixed reality data visualization and privacy. Hence, the aim of this study is to examine how the trends that influence the service capabilities' conceptual models versus practical aspects of industrial marketing are affected.