Assignment Task:
Vignette:
Ms. Hayfa owns several department stores across the GCC. She has read that the perceived value of a product may engender organizational outcomes such as profitability. She is interested in developing processes that would enable such perceptions to translate into customer loyalty. Ms Hayfa has asked you, as a researcher, to help her understand the relationships among these variables. You have decided to use a survey questionnaire to collect the relevant information from relevant store managers. Your first task is to develop valid and reliable measures for the variables of your study (perceived product value, customer loyalty and profitability). Your next task is to decide the sampling approach for selecting the subjects (i.e., store managers) who will participate in the study.
Questions:
Q1. Operationalization and measurement of perceived product concept?
Q2. Discuss issues of measurement reliability and validity?
Q3. Explain sampling approach?
Please write the answers in details with explanations