Assignment task: Based on information supplied by your review of the chapter and any outside research you may have conducted, take one of the two following positions and write three-paragraphs defense of your position.
Position #1-Traditional media (such as radio, newspapers, and television) are adapting sufficiently to the "wired world" and will most likely retain their strength as the primary choice for advertising dollars.
Position #2-Internet advertising and other maverick forms of promotion (such as viral and guerrilla marketing) are now the media of choice and will most likely continue to push traditional media into the background in market share competition.