Discuss influence on decision to purchase a product, Marketing Management

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Discuss influence on decision to purchase a product

Problem:

Reference Group Influence On Decision To Purchase A Product: Using the influence slider (0-10) compare reference group influence on the decision to purchase a particular brand across the four categories discussed above. Private Necessity: Low Influence (0) to High Influence (10) Private Luxury: Low Influence (0) to High Influence (10) Public Necessity: Low Influence (0) to High Influence (10) Public Luxury: Low Influence (0) to High Influence (10)

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