Discussion Post: Consumer Behavior
Biological (Drive Theory) and Psychological (Expectancy Theory) Motives/ Needs drive Consumers to purchase goods and services.
• Discuss in detail two products that you purchased recently. How did the two motivation methods (below) influence your product purchase?
o Biological Needs
o Psychological Needs
• Discuss in-depth the Type and Level of Involvement in the Purchase of - a Cell Phone or a Clothing Item.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.