Discussion Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
- Discuss implementation activities that positively impacted customer satisfaction.
- Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
Write your initial response in 300-500 words.
Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style.