1. Using an organization of your choice, explain its current marketing channels, and whether you feel they are effective in reaching the organization’s various customer groups.
2. Discuss how your college education could be considered an investment in human capital. What is the opportunity cost of your degree?
3. Discuss the product mix and one product line of an organization with which you are familiar. Should either of these be changed either by adding or dropping products or product lines? If so, why?