Discussion Question one
· Develop a digital (online and mobile), direct and social marketing communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Discussion Question two
· First, complete and upload the social media checklist. Second, what social media channels would you use and why?
Discussion Question three
· Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.