Homework
We are living in a data-rich world where consumers have fast and efficient access to significant quantities of data to assist in their buying decisions. Prepare an that addresses these points related to the changing world of data gathering:
o Identify a marketing research problem for a hypothetical company.
o Discuss how artificial intelligence will enable market researchers to better predict expected results to address the above marketing research problem. Include details on how it will increase data-gathering efficiencies.
o Compile three market research questions aligned with the research problem above. Discuss how these questions align with the research problem and the purpose of the research study. What makes a good research question?
o Explain how the use of cluster analysis can assist the market researcher in predicting the results of the marketing research.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.