Problem
De Merlier, J. (2017). Technology Management: Five Steps to Staying Ahead [Online]. Available.
Within this article, there is an explanation of technology in business as consisting of three layers and also a roadmap to ensure that technology and strategy are perfectly aligned within a business. Critically discuss how these models can help an organization to ensure that it is gaining a competitive advantage through the use of technology, and also why the article considers that many firms fail to achieve this.