Discussion: Marketing Management
Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
Respond to your colleague's posts in one or more of the following ways:
• Ask a probing question, substantiated with additional background information, research from academically reviewed journal articles.
• Share an insight from having read your colleague's postings, synthesizing the information to provide new perspectives.
• Offer and support an alternative perspective using readings from the classroom or from your own research in the Campbellsville University Library
• Validate an idea with your own experience and additional research.
• Make suggestions based on additional evidence drawn from readings or after synthesizing multiple postings.
• Expand on your colleague's postings by providing additional insights or contrasting perspectives based on readings and evidence.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.