Problem
Discuss how the digital disruptions outlined in the cases influenced the hospitality industry. These disruptions include, but are not limited to, the introduction of online booking platforms, such as Expedia and Booking.com, the introduction of comparison websites, such as Kayak and TripAdvisor, and the introduction of sharing sites, such as Airbnb and Onefinestay. Discuss how the digital disruptions influenced the strength of Porter's five forces from the perspective of hotels like Accor. You should also address the extent to which these disruptions influenced key resources and capabilities in the hospitality industry (note that the hospitality industry is larger than just lodging; it also includes areas such as travel agents, food, and events/entertainment). For example, which resources got enhanced and which resources got destroyed (or eroded) by these disruptions and which actors in the market/industry benefited and lost out by the disruptions.