Assignment:
Read the case: JC Penney's Uncertain Turnaround BY John A.Pearce and Richard B. Robinson Jr.
1. What type of business is the case about?
2. Who are the key organizations or individuals in this case?
3. What is/are the strategic issue(s)? Analyze the situation.
4. What is a turnaround strategy? Retrenchment?
5. What are the strategic implications of changing strategic leadership?
6. Discuss how the company's marketing tactics affected customer perceptions/sales.
7. Bring us to present day - what is the state of the company's current operations?