Discussion Post I: Engaging Stakeholders
In your reading, Contemporary Corporate Communications: Stakeholder Engagement and the Business Model, the author discusses the role of internal and external groups of individuals that play critical roles in promoting the organization's message. Expand on the author's final paragraph and discuss how stakeholders can help an organization build trust through brand and reputation. Pick three stakeholders and be specific.
Discussion Post II: Provide a Clue
The author defines "evidence management" on page 2 of the reading, Clueing in Customers. Discuss the evidence of the abilities presented to customers at your place of work (current or previous).
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.