Discussion Post I: Customer Loyalty and Digital Relationship Marketing
Social media is one form of relationship marketing in which consumers like or follow a company. Social media provides a quick and easy way for companies to communicate with customers.
o Discuss the different techniques that companies use to engage with their customers online.
o Discuss the possible benefits or drawbacks.
o Discuss how social media helps to build customer loyalty.
Define and support your statements with academic research.
Discussion Post II: Social Media Marketing Applications
After viewing the videos and media resources, what are ways a global company can incorporate social media into their marketing strategy?
o Give specific examples of the social media type and how the marketing message is executed.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.