Homework: Price and Channel Strategy
Purpose of Homework
This homework is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Task
Construct a minimum 700 words plan for setting price and a distribution model (place/distribution) in Microsoft Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
• Price and Place/Distribution:
• Distribution Strategies
• Channels, Mass, Selective, Exclusive
• Positioning within channels
• Dynamic/Static Pricing Strategies
• Channel tactics (Pricing)
• Daily pricing, promotion pricing, List pricing
• Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose. This will be incorporated into your overall marketing plan.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.