Question 1
- Discuss how perceptual maps can be used to discover challenges and opportunities for a company.
- Search for an illustration of an established company on the internet that uses perceptual maps.
-How did the company use perceptual maps to differentiate and position its brands successfully?
Question 2
- You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels.
- What type of information would you need to avoid the possibility of cannibalization among brands?
- What type of information would you need to avoid conflict of interest among your authorized channels of distribution?