Discussion Post
Discuss how 'mom and pop' shops/small retailers can succeed when competing for the same customer with powerhouses like Wal-Mart or Amazon and their e-business.
Your discussion should address how the digitalization of a business goes beyond the demographics of the customer and how companies try to differentiate themselves from their competitors.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.