Discussion Post: Marketing Management
• Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
• Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
• Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
• Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.