Discussion Questions 1
1. What are the pros, cons, and risks associated with Nike's core marketing strategy?
2. If you were Adidas, how would you compete with Nike?
Discussion Questions 2
1. How is building a brand in a business-to-business con¬text different from doing so in the consumer market?
2. Is Cisco's plan to reach out to consumers a viable one? Why or why not?
Discussion Questions 3
1. Discuss how Intel changed ingredient-marketing his-tory. What did it do so well in those initial marketing campaigns?
Discussion Questions 4
1. Evaluate Microsoft's strategy in good and poor eco-nomic times.
2. Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging apples campaign in
Discussion Questions 5
1. Evaluate Walmart's new marketing campaign and tagline. Did the company make the right decision to drop "Always Low Prices. Always." as a tagline? Why or why not?
2. Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain.
Attachment:- Case studies.rar