Assignment
Length: 5 to 6 pages.
Include the following: abstract, introduction, conclusion and references
In some countries, consumer attitudes toward foreign products reflect their desire to protect the company's competitiveness in the home market. Even governmental entities tend to protect the company's competitiveness in the home market. To counter this protectionism, some organizations operate their foreign subsidiaries as independent units with minimum interference from headquarters and allow their foreign subsidiaries to take more responsibility, such as adapting designs and manufacturing product to meet local needs. Conversely, other organizations operate their entire international operations as a single, global-market segment and market the same product worldwide maximizing economies of scale both in production and research and development (R&D). Discuss the three primary models of international marketing that address the marketing mix:
a. ethnocentric
b. geocentric
c. polycentric
Your discussion should include the following:
a. Discuss the three models and how they differ.
b. Describe whether a company markets a product or service influences the choice of one model over another.
c. Discuss how cultural differences may affect the choice of model.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.