Solved: Discuss how conducting a swot strengths weaknesses, Marketing Management

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Discuss how conducting a swot strengths weaknesses

Assignment

What is the marketing mix? (in your own words not a direct quote for the book)

1. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.

Book

Tanner, J., & Raymond, M. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge, Inc.

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Marketing Management: Discuss how conducting a swot strengths weaknesses

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Marketing Management: Discuss how conducting a swot strengths weaknesses

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