Discuss how abc can be used in a social media strategy


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In developing and executing a promotional strategy, how does cognition, affect and behavior (ABC) impact the purchase decision-making process? Discuss how ABC can be used in a social media strategy.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss how abc can be used in a social media strategy
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