Problem
You are recognized as one of the premiere business-to-business (B2B) sales relationship gurus. Given your reputation, you have been asked to be the keynote speaker at an industry luncheon. You will be discussing the importance of and tips for building and sustaining B2B relationships. 10-15 slide PowerPoint presentation on B2B relationships. Your presentation should include:
• The value of B2B relationships.
• The steps a BDR (business development representative) would take to build a B2B relationship.
• Three to four strategies to manage relationships and increase profitability for all.