Assignment:
Discuss global issues in new-product development. A marketer with global vision seeks to develop products that can easily be adapted to suit local needs. The goal is not simply to develop a standard product that can be sold worldwide. Smart global marketers also look for good product ideas worldwide. 1 Visit www.pg.com and look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble’s global new- product development strategy?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.