Assigfnment: SCM Case Analysis: Forecasting and Planning
You will be developing our course project. First, you will select one company from the list below to focus on during these three units:
• L. L. Bean.
• Amazon.com
• Starbucks.
• Apple.
• Walmart.
For your assignment, you are to research and write about the company that you have selected from the above list and respond to the following questions. You can research your responses in your textbook, in the Capella library, on the Internet, and please include at least one reference from The Wall Street Journal:
• Describe their business model and explain their supply chain strategy.
• Discuss the global challenges that they face in their supply chain.
• Discuss the importance of aggregate planning to their supply chain and their partners.
• What role does demand forecasting play in their supply chain strategy?
• Explain how pricing promotions are used to change demand.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.