Discuss generic principle underpin good stakeholder relation


Assignment Task: Mars, Nestlé and Hershey to face child slavery lawsuit in US

Chocolate companies are among the defendants named in a lawsuit brought by former child workers in Ivory Coast. Eight children who claim they were used as slave labour on cocoa plantations in Ivory Coast have launched legal action against the world's biggest chocolate companies. They accuse the corporations of aiding and abetting the illegal enslavement of "thousands" of children on cocoa farms in their supply chains.

Nestlé, Cargill, Barry Callebaut, Mars, Olam, Hershey and Mondelez have been named as defendants in a lawsuit filed in Washington DC by the human rights firm International Rights Advocates (IRA), on behalf of eight former child slaves who say they were forced to work without pay on cocoa plantations in the west African country. The plaintiffs, all of whom are originally from Mali and are now young adults, are seeking damages for forced labour and further compensation for unjust enrichment, negligent supervision and intentional infliction of emotional distress.

It is the first time that a class action of this kind has been filed against the cocoa industry in a US court. Citing research by the US state department, the International Labour Organization and UNICEF, among others, the court documents allege that the plaintiffs' experience of child slavery is mirrored by that of thousands of other minors. Ivory Coast produces about 45% of the global supply of cocoa, a core ingredient in chocolate. The production of cocoa in west Africa has long been linked to human rights abuses, structural poverty, low pay and child labour. A central allegation of the lawsuit is that the defendants, despite not owning the cocoa farms in question, "knowingly profited" from the illegal work of children. According to the submissions, the defendants' contracted suppliers were able to provide lower prices than if they had employed adult workers with proper protective equipment.

False Publication

The lawsuit also accuses the companies - whose industry body is the World Cocoa Foundation - of actively misleading the public in the voluntary 2001 Harkin-Engel Protocol, characterised by the complainants as promising to phase out some child labour ("the worst forms", in the protocol's words). The original deadline for achieving certain standards was 2005. In 2010, a follow-up framework of action for Ivory Coast and Ghana spoke of aiming for "a significant reduction" in the worst forms by 2020.

In the legal claim, all eight plaintiffs describe being recruited in Mali through trickery and deception, before being trafficked across the border to cocoa farms in Ivory Coast. There, they were forced to work - often for several years or more - with no pay, no travel documents and no clear idea of where they were or how to get back to their families.

The court papers allege that the plaintiffs, all of whom were under 16 years old at the time of their recruitment, worked on farms in major cocoa-producing areas of the country. The defendants' apparent influence in these markets is described as "dominant" by the plaintiffs' counsel.

The lawsuit claims one plaintiff was only 11 years old when a local man in his hometown of Kouroussandougou, Mali, promised him work in Ivory Coast for 25,000 CFA francs (£34) a month. The legal documents allege that the boy worked for two years without ever being paid, often applying pesticides and herbicides without protective clothing. The documents claim another child named as a plaintiff in the suit had visible cuts on his hands and arms from machete accidents. Speaking of his experience of forced labour between 2009 and 2011, he recalls being constantly bitten by insects. As with most of the plaintiffs, he claims in the lawsuit that he was promised payment after the harvest, but it never came.

Many of the plaintiffs quoted in the court documents report being fed little and working long hours. Often, they claim they were kept alone or isolated from other child workers, who spoke different dialects. During field work for this case, the plaintiffs' legal team say that they routinely found children using machetes, applying chemicals and undertaking other hazardous tasks on cocoa plantations that were producing for one or more of the defendants.

As well as being morally repugnant, such abuses against children represent a "humanitarian disaster" as they contribute to Ivory Coast's ongoing poverty, the court papers state. The widespread use of child slavery is also credited by the plaintiffs for causing "long-term mental and physical trauma". The case documentation maintains that the defendants are responsible for developing the entire cocoa production system of Ivory Coast. As key participants in this "venture", it is claimed that they either knew or should have known about the "systematic" use of child labour.

The case is being brought under the Trafficking Victims Protection Reauthorization Act of 2017. IRA is currently involved in a separate complaint filed under the Alien Tort Statute against Nestlé and Cargill. In a statement Cargill said: "We are aware of the filing and while we cannot comment on specifics of this case right now, [the company wants] to reinforce we have no tolerance for child labor in cocoa production. Children belong in school. They deserve safe living conditions and access to good nutrition."

Briefly discuss the ten (10) Generic Principles that underpin a good Stakeholder Relations measurement tool and explain how these principles can be effectively used by Nestle in order to mitigate the position that organisation finds itself in.

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