Problem
Business competition is more challenging nowadays than ever before. With more new technologies introduced, businesses must be able to respond to market needs quickly. A slow reaction means a business may lose its market shares. Not only are consumers more knowledgeable about products and services offered by businesses, but employees also have higher expertise in their work and knowledge about it. Leveraging on an information-sharing concept, discuss four ways how a bossless workplace can augment co-creation between employees and consumers.