Problem
Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal brand touchpoints. Indicate where and how this strategy can support IMC with the implementation of consistent brand messages across consumer-brand touchpoints. Use a fictional brand for this discussion. Your discussion must cover the following points:
a) Explain what an omni-channel strategy is and how this strategy can support the implementation of IMC.
b) Identify a fictitious brand and discuss at least four personal and nonpersonal consumer-brand touchpoints where consumers can engage this brand.
c) Plan an omni-channel strategy for this brand to support the implementation of the brand's IMC across different consumer-brand touchpoints.