Discuss four personal consumer-brand touchpoints


Problem

Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal brand touchpoints. Indicate where and how this strategy can support IMC with the implementation of consistent brand messages across consumer-brand touchpoints. Use a fictional brand for this discussion. Your discussion must cover the following points:

a) Explain what an omni-channel strategy is and how this strategy can support the implementation of IMC.

b) Identify a fictitious brand and discuss at least four personal and nonpersonal consumer-brand touchpoints where consumers can engage this brand.

c) Plan an omni-channel strategy for this brand to support the implementation of the brand's IMC across different consumer-brand touchpoints.

Request for Solution File

Ask an Expert for Answer!!
Other Subject: Discuss four personal consumer-brand touchpoints
Reference No:- TGS03297816

Expected delivery within 24 Hours