Discussion Post: Family Purchase Decisions- Buyer & Consumer Behavior
Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples. In replies to peers, indicate whether you agree or disagree with their assessment and justify your response using the topic Resources.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.