Problem:
Write a summary of Case 14 McDonald's: From Big Mac to P'tit Plaisir (page 207). In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.
Text Book:
Hitt, Michael A., Ireland, R Duane, Hoskisson, Robert E. (2013). Strategic Management: Competitiveness & Globalization, 10th Edition. Cengage Learning.
ISBN: 978-1111825874