Assignment task:
Brooke is a millennial who wears a Rolex watch. She can tell time by using her cell phone or her Apple Watch, but she prefers the Rolex because the prestige of the Rolex bolsters her self-image. Brooke thinks it's luxurious to own a Rolex because the price is out of reach for many consumers, and affording a Rolex shows that Brooke is financially successful. This example shows that many brands serve as ______. a. symbols of variability b. status symbols c. symbols of reliability d. symbols of predictability