Assignment: Marketing Communication
Answer one of the following:
* Critically evaluate the role of semiotics in the construction of marketing communications.
* Discuss the role of brands in consumers' lives.
* To what extent are marketing communications managers creative? Discuss.
* Does subliminal advertising exist? Discuss.
* By referring to an example of your choice, discuss the role that meaning plays in the context of celebrity endorsement.
* Discuss the ethical concerns surrounding marketing communications.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.