Discuss different direct marketing medias and their impacts


Identify an organization that does direct marketing. Prepare a 3 page paper describing and assessing its direct marketing sales effectiveness. What would you do differently, and why?

Assignment Checklist:

  1.     Analyze what direct marketing delivers and the impact on a target market.
  2.     Discuss different direct marketing media’s and the impact across cultures.
  3.     Investigate how to measure results.

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Marketing Management: Discuss different direct marketing medias and their impacts
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