Discussion: Advertising, Public Relations, Personal Selling, and Sales Promotions
After completing the readings and reviewing module topics, respond to the following questions.
Discuss the following:
Why is it important that the advertising media and creative department work closely together?
Why is public relations sometimes referred to as a marketing stepchild?
What are the main differences between sales promotion and advertising?
USE;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ, New Jersey: Pearson Education Inc.