1. Discuss differences and similarities between Trader Joe’s and our local favorite Fry’s in terms of their strategies (cost leadership/differentiation, focused/broad).
2. Trader Joe’s is doing well in what could be considered a fairly difficult (grocery) industry. Explain in terms of capabilities and core competencies why they are able to do so well.
3. Michael Porter once stated: “the essence of strategy is choosing what not to do”. Explain how this relates to Trader Joe’s strategy and competitive advantage.