1.Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital cameras-growth stage, (b) Hewlett Packard tablet computers-introductory stage, and (c) handheld manual can openers-decline stage.
2.It has often been suggested that products are intentionally made to break down or wear out. Is this strategy a planned product modification approach?
3.The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?
Please write the answer with questions, like:
1. Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital cameras-growth stage, (b) Hewlett Packard tablet computers-introductory stage, and (c) handheld manual can openers-decline stage.